Don Draper really is an advertising genius. Or Mercedes-Benz has the most genius ad campaign ever: using the voice of Don Draper to sell cars. Or sell anything else they feel like selling. Because let's face it - that voice could sell a dump. I literally stopped flipping through radio stations today when I was caught by the immediately-recognizable voice of Mr. Jon Hamm and honestly continued to listen until the commercial was over. I will probably listen/watch every single Mercedes-Benz commercial on the air as long as they continue to use voice-overs by Jon Hamm.
Little does Mercedes-Benz know that I'm poor and will never actually buy a Mercedes-Benz. I'm just enjoying the free ear-candy.